Monday 17 January 2011

Nielsen Unveil Bestsellers

Dan Brown’s the Da Vinci Code has placed at number one in the greatest books of all time. Well, not exactly all time….

Unlike other book popularity polls which are based on fairly subjective criteria, the Nielson Bookscan chart is compiled by number of volumes sold, marking the worlds bestselling titles since its creation in 1998.

The remaining entries of the top hundred have been iconic, both in terms of sales and marketing trends and also by inspiring almost cult like status amongst their readership.  JK Rowling scores a coup with all seven of the Harry Potter books featuring in the top ten whilst all five of Brown’s novels to date feature within the top 22.  Stephenie Meyer’s Twilight Saga also fares well, the final instalment Breaking Dawn has, as of December 2010, sold over twelve million pounds worth of units in less than three years.

Book group favourites like The Kite Runner, The Curious Incident of the Dog in the Night Time and Stieg Larsson’s Millennium Trilogy, continue to sell well, easily making the Top 30 lists of 2010 as well as the Top 30 All Time List.

An intriguing look at book buying habits over the last decade or so, the full list of data has been published online for the public via Google. A more in depth look at the information can be found on the Guardian’s website http://www.guardian.co.uk/news/datablog/2011/jan/01/top-100-books-of-all-time#data.

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